Wednesday Name Brand Pronunciation: Agent Provocateur


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Agent Provocateur
ah-zhant pruh-vok-ah-tur


Being Bridezilla means going beyond Victoria’s Secret in sexy looks like this one.
Created in the UK, pronounced like the French, and hot no matter your country code, Agent Provocateur revitalized the luxury lingerie market with their flagship London location, decidedly risque looks, and racy advertisements. With ensembles ranging from flirty to downright salacious, AP made a name for itself as the place to get high-quality lingerie with the flash of Frederick’s of Hollywood and the class of La Perla, making it the uniform of honeymoon-bound Bridezillas everywhere. We like to wear the classic Gangster get-up while tidying up the house for the weekly wedding planning/poker game session with the girls – it just makes us feel pretty, you know?
We also love the saucy yet mysterious Francoise look, pictured above on Kate Moss, and we adore even more their decision to use indie goddess and girlcrush Maggie Gyllenhaal in their latest series of ads. As far as we’re concerned, these are wedding gifts to your future husband; just mark them off as an essential Bridezilla business expense (and don’t forget the fishnet stockings).

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